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Definitions for statistics

Impression​

Impression shows how many times users who visited the application saw stories, previews of stories, or scrolled to stories in the reader.

The feed in the application consists of preview cards.

reader

After the user has seen the feed, they create as many impressions as there are previews in the visible part of the feed ( +4 in this example). When user slides through the feed and sees new previews they generate as many impressions as the number of previews they have seen.

Reader​

The reader is the story viewer itself.

reader

When user slides through stories in the reader, they generate impressions for each new story they slide to.

It is enough for a user to see stories in any format for such coverage to be counted.

Non-unique impressions​

The user can see one story or its preview as many times as they want. For each such interaction, a non-unique impression is counted.

Unique impressions​

By day​

In this case, if the user sees the story/preview for the second time in a day, the impression will not be counted. Only the first view of the day will be counted.

Total impressions​

If the user has already seen a certain story/preview then viewing this story again will not be counted as a unique impression.

Open​

Opening stories from previews in the story feed, from any control element (like an external button which opens the story) or swiping to new stories in the reader will trigger the open event in the statistics.

Read​

The read event is triggered when a user watches all slides of the story.

Click​

The click event represents clicks on buttons in the story.

CTR (Click-Through Rate)​

This parameter represents the conversion rate from impressions to openings multiplied by 100%.

Attention!
If the story is only available through an external control element (button, link, etc.), its CTR will always remain 100%. The impression occurs at the same time as the story opening in this scenario.

Read Conversion Rate​

This parameter represents the conversion rate from openings to reads multiplied by 100%.

Transition Conversion Rate​

This parameter represents the conversion rate from openings to clicks multiplied by 100%.